Ad Agencies

Case study 1


Study type : Slice of life study among the target audience


Research type : Quantitative research


Client : Leading Ad agency


Project in brief : Qualitative study conducted among target audience to understand their needs, habits and perceptions for the given category. Focus group discussions were conducted; techniques like story completion and collage making were used to explore the consumer psyche.


Case study 2


Study type : Story board test


Research type : Quantitative research


Client : Leading Ad agency


Project in brief : F: Focused group discussions were conducted to test the different story boards prepared among the target audience of the product. Concepts were testes on like, uniqueness, relevance, believability, ease of understanding and willingness to purchase