How to use a social media influencer marketing campaign
The Australian Financial Report has published a special edition of The Conversation’s Influencer Marketing article, which has been updated to reflect the findings of a review conducted by the Australian Competition and Consumer Commission.
In this special edition, we look at how influencers can benefit consumers and the market in general.
The first article, entitled “The Influencer Economy” provides an overview of the role of influencers in Australia’s social media economy.
In the second article, titled “How do influencers help you win the next market?”, we look into how influencer marketers can use influencer data to target consumers who may not be engaged in the digital marketing space.
Influencer marketing is an emerging sector that will play a key role in Australia as it is a significant part of the overall economy, particularly in digital advertising and marketing.
The new edition of this special issue highlights the opportunities and challenges faced by influencer and digital media companies in 2018.
We have included a number of links to resources that can help influencers better understand their roles in the influencer economy.
The full issue can be downloaded here.
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