The market for new ads is shifting, and marketers need to start thinking like investors

The market for new ads is shifting, and marketers need to start thinking like investors

July 29, 2021 Comments Off on The market for new ads is shifting, and marketers need to start thinking like investors By admin

Google is expanding the scope of its ad inventory, as well as its targeting, according to the company’s new Chief Financial Officer.

John Donohue, the company CEO, made the comments during a presentation at the World Economic Forum in Davos.

He said that as of April 30, Google had 1.4 billion ads on the market. 

The new strategy is a response to Google’s decision to limit its ad spending to about 30% of revenue, according the Wall Street Journal. “

The global platform is where we are going to be building the ad inventory that’s going to drive the business of the Google brand.” 

The new strategy is a response to Google’s decision to limit its ad spending to about 30% of revenue, according the Wall Street Journal. 

This year, Google was planning to spend around 50% of its revenue on advertising, with 20% going to ad serving and the rest to other investments. 

“I think we need to look at how we can invest in those other investments, not only with our ad inventory,” Donahue said. 

The move to expand the ad market comes after a few years of slowing growth, as Google struggles to find ways to monetize the vast amount of data it collects about the online search market.

In 2016, Google spent just $1.4B on ads, and it plans to spend $1B in 2017, according to a Wall Street analyst. 

Ads have become a major part of Google’s revenue model and have been one of the reasons it is able to retain its dominant position in the search market, but the company has faced increasing competition from social networks such as Facebook, Twitter, Instagram and Snapchat. 

Last year, Facebook acquired ad network Vox Media for $1 billion, and Twitter purchased advertising technology company AdSense. 

 Google is also experimenting with selling advertising on the Google Play store. 

As part of this plan, Donohuelu said the company is exploring whether or not it could sell ads to other social media networks, such as YouTube and Instagram. 

Donohue said Google is working on an advertising model that is unique to its business model. 

While the company believes it can do better in the mobile space, it said it has not taken any specific steps yet. 

On Monday, the Wall St. Journal reported that Google was expanding its ad network to include advertising on Apple devices. 

Google’s AdSense network has been around for almost a decade, but its advertising revenue was $2.5 billion last year. 

Facebook bought AdSense in 2011 for $2 billion, while Twitter bought Adsense in 2015 for $4.2 billion. 

Snapchat and Instagram are both owned by Facebook. 

If Google does sell ads in the future, it would be the first time advertisers have been able to sell their ads to the online social network. 

In addition to its ad revenue, Google also plans to invest $10B in advertising tech, as it seeks to take on social media giants like Facebook, Snapchat, Instagram, and YouTube. 

Its new ad network would include a suite of ad technologies that could help advertisers create targeted ads that are more effective, and to create new types of ads that can be sold to more consumers. 

According to Donohues presentation, Google is also considering how to integrate Google search into its ad delivery network, something it has tried for years. 

I think there is an opportunity for Google to be part of that, as we try to build our own ad delivery and be part, but not be an intermediary, Donahues said.

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