Consumer Research

Quantitative, Qualitative and Desk Research

We offer customized Quantitative Research solutions to clients across industry verticals. Our team is experienced in handling both B2B and B2C studies. Our trained team of researchers understand your business problem and translate it into research problem, on the basis of which research is designed. Our experienced filed team ensures highest standards are followed in data collection. The analysis team is well versed in using basic to advanced analytics tools.

Our team of Qualitative Researchers is well versed in research techniques like;

  • Ethnography
  • Story Completion
  • Orbituary
  • Word Associations
  • Analogies
  • Personification

We have trained multilingual moderators across India. We have experience in conducting Focus Group discussions, In-depth Interviews, Observations, Ethnography workshops, Triads and Couple Interviews.

Desk Research

Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research, in which data are collected from, for example, research subjects or experiments. Desk research sometimes serves as a precursor to primary research or is used as an add-on to primary research.Sometimes the clients need only reviewing existing data to generate insights.

Our team specializes in providing desk research across industries. We primarily depend on publicly available information on the internet. If required by the client we subscribe to published reports available on relevant sites.

Quality Of Fieldwork

Etyma consulting has a pan India field presence, with a local team in all major metros and tier 1 and tier 2 cities in India. All the other towns are serviced by nearest local teams.Our local teams are well versed in the local language to provide the consumer inputs in the language that the consumer speaks.

To ensure highest quality of fieldwork back-checks and surprise visits are conducted by the senior operations team members. Various other check points are applied to ensure the data quality. Etyma also uses technology in fieldwork to ensure authenticity of data.

Types Of Studies

  • Brand Positioning Development & Brand Equity
  • Brand Name, Logo, Pack Label Research
  • Company / Corporate Image
  • Concept Testing
  • Campaign Impact Studies
  • Creative Development Research
  • Ideation Exercises
  • Market Segmentation
  • New Product Development Research
  • Usage & attitude Studies

Etyma Consulting Group provides customized consumer research services for brands across industry verticals. We help our clients understand preferences, motivations, and buying behavior of the targeted customer through research techniques like direct observation, mail surveys, telephone or face to face interviews etc.

We specialize in conducting, concept test, usage and attitude studies, product placements, dipstick studies, ethnographic studies, taste tests, satisfaction surveys etc.

Our Clients