/ Sector / FMCG

FMCG

Case study 1


Study type : Feasibility Evaluation for brand extension


Research type : Quantitative research


Client : Leading FMCG brand manufacturing toothpaste


Project in brief : Focused Group discussions were conducted among target users to understand the usage and attitude towards the category in general, the perception of the brand and the feasibility of the brand to extend into the new category without diluting the brand value.