Study type : Concept Test for corporate communication among key decision makers
Research type : Quantitative research
Client : Leading Telecom Provider
Project in brief : Depth Interviews were conducted among the Chief Technology Officers at large and medium sized organizations to test the communication concepts of the client brand. The winning concept was identified based on the inputs of the respondents.
Study type : Market Segmentation of Laptop users
Research type : Qualitative & Quantitative Research (Hybrid Study)
Client : Leading Korean PC brand
Project in brief : Focused group discussions were conducted among the target respondents to understand the usage and attitude towards laptop. Broad consumer segments were identified. The attributes listed in the qualitative phase were used in the structured questionnaire prepared for the quantitative phase. Factor Analysis was used to further define the segments identified at the qualitative phase.