Our Team



Rituu A Saraswat

Founder & Principal Consultant

Rituu is passionate about consumer behavior and using technology to help brands derive actionable insights using primary research. Rituu founded Etyma Consulting Group in 2011 and since then has been consulting both Indian and Global brands. She has a rich experience of over 15 years in research companies like IMRB International and Brain Storm Management Consulting. She has also worked as a consultant with major market research companies like TNS, AC Neilson, Synovate etc. and international management consultancies on various research projects.
Rituu and Anis founded another start up OOMINT Customer Feedback Pvt. Ltd. for customer feedback that provides apps to businesses for taking customer feedback.


Rohit Kumar

Principal Consultant

Rohit has over 15 years of work experience in market research and management consulting with Leading MNCs. He has handled the full spectrum of market research projects for b2b clients and authored white papers in the real estate sector.
He enjoys getting his hands dirty, be it meeting production managers to understand the type of sugar being used or researching the auto OEMs for market size estimation
He is an avid reader with a keen interest in startups and Internet of Things.


Mohammed Anis Khan

Principal Consultant

Mohammed Anis Khan has spent more than 15 years in various ad agencies and research agencies to gain significant experience on consumer market research, brand strategy development and digital marketing. He worked in advertising agencies leading senior positions for the account planning. He set up digital marketing department at the largest dealer of Toyota. He moved back to market research agency to lead a team of researchers to focus on the government , automotive and FMCG sector, along with launch of ACSI in Saudi Arabia.


Kritika Saraswat

Research Manager

Kritika has a rich experience of 5 years in CSAT Research. She is a hard task master and has the ability to play multiple roles with broad range of market research projects which require analytical, logical & creative skills. She is great with numbers and precision oriented when it comes to handling large volumes of data and verbatim. She often surprises clients by citing their customer names and detailed feedback during presentation.


Madhulika Srivastava

Research Manager

Madhulika has over 4 years of experience in broad base market research and consumer insights studies. She is a brand enthusiast with relevant and exemplary experience across a range of industries including Retail, Fashion & lifestyle, Education and FMCG.


Nisha Jha

Senior Research Executive

Nisha is marketing and insights professional with over 3 years of experience. Nisha has done her bachelors of computer applications, she is involved in primary data collection using surveys, questionnaire and opinion polls.  She is a keen observer of consumer as well as human behavior at large. She enjoys reading books and interacting with people.



Our Clients